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Content Marketing

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Create Content Strategy

At DIGISAS, everyone in the team takes a data-driven, goal-oriented approach to content marketing. We analyse historic data, industry insights, customer behaviour and competitors to come up with A/B testing for content.

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Create High Quality Content

With DIGISAS as your content marketing services partner, you can expect custom content that follows search engine optimization standards. Even better, you can count on transparency — no hidden fees and no secret strategies.

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Publish & Get Traffic

Discoverability and traffic is the basic parameter for most of the content we create. We want to grab your customer’s attention and intrigue them, delight them and create the first level of engagement.

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Analyse And Optimise

Analytics is the core that dives our content marketing decision and our custom reports give you a quick and concise view of how we are moving your business goals forward.

content marketing

Every brand has a story.
How do you tell yours?

We Cut through the noise. Fuel your brand and drive results with content marketing campaigns powered by DIGISAS’s industry-leading content creation, strategy and distribution teams that take your prospects through the buyer’s journey and become long-term partners.

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Active Clients
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Projects Done
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Team Advisors
Verifiable results

Revenue-driving Content Marketing Services

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Plan

We develop a plan to guide your content marketing program. Our Experts also articulate measurable objectives for their content marketing efforts in the planning phase.

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Create

We turn key messages and themes into raw material. Our creation part of the framework involves taking ideas, themes, and topics and transforming them into content.

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Publish

We Publish that raw material into various content assets. Use various promotional tactics to distribute content. Track the results of your content marketing program and optimize.

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Onsite Optimization

We help improve website content so visitors clearly understand how it relates to their search

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Keyword Research

We select themed keywords based on user-intent to solidify rankings based on what users searches

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Link Building

We help improve website content so visitors clearly understand how it relates to their search

WHY CHOOSE US?

We like to be the content marketing company that thinks differently. We like to flip the common notions of content marketing services on the head. We are team of content creators, creative thinkers, free-spirited marketeers with a voracious appetite to innovate and deliver at every opportunity.

It’s about stunning content; it’s about brilliant ideas; it’s about correct data; it’s about right marketing techniques. Put all that together and it’s almost a work of art. We have that dream team of marketing wizards, copywriting experts and creative spirits who understand that art.

Content marketing cannot work without tip-top content. Without that vital element in your content marketing kitty, your business will always be swimming upstream. At Justwords, we pride ourselves in creating jaw-dropping, value-driven, shareable content that delights the readers and search engines alike.

WHAT IS CONTENT MARKETING?

Content marketing is nothing but putting the best face of your company out there in the digital world, allowing prospective customers to understand who you are so that they want to do business with you. A good content marketer puts together stories about what makes your business special and unique, and how you add value to customer’s lives. And then makes sure those stories are seen by your target audience.

WHY DO I NEED CONTENT MARKETING?

Today’s consumers aren’t very amenable to in-your-face ads and pushy sales techniques. They have become more discerning and reluctant to trust a brand from Day 1. That’s why companies need to use content marketing to position themselves as credible and trustworthy. But this isn’t just our intuition, the numbers back it up too. Content marketing actually generates 3 times more leads than outbound marketing and at 63% lesser cost.

WHAT QUALIFIES AS CONTENT?
  1. To put it very broadly, any valuable information, conveyed by any medium, can be considered as content. When it comes to content marketing, the word content has a variety of meanings — from infographics to videos to blogs and even your website copy. Here’s a list of just some of the content we provide:
  • Articles and listicles
  • Blogs and websites
  • SEO content
  • Content marketing
  • Website content
  • Ebooks and white papers
  • Social media content
  • Marketing content
  • Product descriptions
  • Infographics
  • Videos
HOW DOES CONTENT MARKETING WORK?

Content marketing works on two levels. On the one hand, credible content that adds value to users helps to distinguish your brand as reliable and trustworthy. As prospective customers consume content created by you (whether on your own channels or on other channels), they begin to think of your brand highly. This means that they are likely to choose you when they have to make a purchase decision.

At the same time, when you put SEO-friendly content out there on a regular basis, search engines like Google and Bing start ranking your content higher on the SERP(Search Engine Results Page). This means when a prospective customer has a related query, your content is likely to come up in the search results, directing the prospect towards your brand and website.

HOW SHOULD I GET STARTED WITH CONTENT MARKETING?

A major mistake many companies tend to make with content marketing is that they start executing first. A few blog posts here, an odd case study or two there — and then get frustrated when they don’t see results. The first step in effective content marketing is to understand your prospective customers and then build a comprehensive content marketing strategy around them.

IS SHORT-FORM OR LONG-FORM CONTENT BETTER?

There is no easy answer to this question. In general, long-form content is known to be better for building credibility and search engine rankings. Given customers’ dwindling attention spans, short-form content is often the better choice.

Whether you choose to go for short-form or long-form content depends entirely on the situation. If you sell high-end products or your audience is not very knowledgable about your products or services, or your sales cycle is long and complex, long-form content is a good idea. It includes things like whitepapers, ebooks, how-to guides, long blog posts, tutorials, etc.

On the other hand, if your products are inexpensive and the audience is fairly familiar with the products you sell, and you only need to communicate precise information to them, short-form content is great.

HOW DO YOU MAKE ENGAGING CONTENT?

While there is no easy answer to this, at Justwords we follow certain key principles to make sure we’re creating content that touches a chord with prospective customers. These include:

Talking, not writing: We write like we’re talking to our target audience. No complex wordplay or long-winded sentences. We write like we talk, and make sure we get through to prospective customers.

Understanding buyer persona: Our content creators are experts at understanding the target audience. This helps them customize their writing to actually add value to customers’ lives and address their pain points directly.

DO I NEED TO CONSTANTLY CREATE NEW CONTENT?

In content marketing, consistency is one of the biggest keys to success. This means that when you start off, you will have to consistently create new content for a while. With time, however, you can re-purpose your old content by updating it and making it more relevant. This makes it easier to post content consistently without having to create it from scratch.

HOW IMPORTANT ARE KEYWORDS IN CONTENT MARKETING?

Keywords are what Google and other search engines use to rank content on the Search Engine Results Page. That’s why analyzing which keywords you want to optimize for and then using those keywords while creating content are a must. At the same time, these keywords need to become a part of the content organically. Forcing keywords into the content creates a bad impression for prospective customers and is also penalized by Google when deciding search engine rankings.